Consumers today are educating themselves about their purchase options more than ever before. Because of this competition for customers is at an all time high. If you are not educating your customers through content marketing you may be already losing the competition; but the game is not over. By producing content and sharing it with your target market you will do multiple things that your business will benefit from.
Here are 3 of the top ways of how your business will benefit from content marketing.
As a new small business owner developing your brand identity is critical. Without the budget for major advertising campaigns it is important to find a channel that allows you to create brand awareness within your target market. Did you know that after reading original content on a website 60% of consumers feel more positive about a business?
Tip – To help you get started, try answering the most common questions asked by customers at your business. If they are asking them in person, then they are most certainly asking them on the web.
As consumers slow down the buying cycle it is important to help them along in the process. By educating them about your industry, products, or services they will quickly become more confident in making a purchase.
Tip – Write content that is engaging, educational, or entertaining about your business or industry. By creating articles of the best of’s, the top 10’s, how to, etc your consumer will begin to see you as the place to get there questions answered instead of just Google.
By creating valuable content you will begin developing a competitive advantage over your competition. As the size of your resource database grows so will your credibility with your audience.
Tip – Remember that gaining influence and credibility over an audience takes time. If I told you could be on your way to a key competitive advantage by committing roughly 2-3 hours of time each week to gain that advantage should be a no brainer.
Understanding how your business will benefit from content marketing is critical before you get started. Once you truly see the value not only will your business benefit, but so will your customers. You may know everything there is to know about your business, but your customers don’t know that. It’s your job to show them that you are an expert that can answer their questions and fulfill their need.
What are you doing to educate your customers in order grow your business?